Satchels,totesandrucksacksformenandwomenwholiketheirdesigntocomewithoutdictates.That’sthebackboneofAllyCapellino,theaccessorieslabelsounlikeyouraveragefashionbrandthat,inthebeginning,itsnamewasneverevenintendedtostick.Arenegadefromtheoutset,founderAlisonLloyd’sdebutcollectionofT-shirtssentupthe1980MoscowOlympicsscandal.AfterheadingupyoungBritishdesignduringthatdecade,hercharacterfulclassicshavesincebroughtherlabelinternationalacclaimandcultstatusamonglike-mindedcustomers.
Morethan30yearson,AllyCapellinoaccessorieshavetakentheirplaceontheglobalstage,reliantnotontrends,butontimelessnessandqualityofdesign,anddiscreetlyrepresentativeofadiscerningtypeofmodernconsumer.Lloyd’sfaithfulfansreturntimeandagainnotforthisseason’sIt-bag,butforunassumingandexpertlymadepiecesthatfitintotheirurbanexistence.
AniconoclasticsenseoffunandwittyirreverenceabidesinbagsnamedforCabinet,ConservativeandNewLabourpoliticians,andinthebrand’squintessentiallyBritishoutlook.NumerousglobalstockistsandtwoLondonshops,apioneeringApplecollaborationplusonewiththecity’sfirstAceHotel,alongrunningArtistsrangefortheTateand2010’smajorretrospectiveattheWappingProjectmarkAllyCapellinoasoneoftheUK’smostsuccessfulhomegrownbrands.
Notonlythat,butthereisanintegritytotherange,withproductionandpracticalityashighuponAlisonLloyd’slistasaesthetics.Britishmanufacturingandwaxedcotton,ItalianvegtannedleatherandattentiontodetailmakeuptheuniquemixofquirkandqualitythatisAllyCapellino.
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